Domaininhallinta

Improve the reliability of your email: The secrets of email optimization

sähköpostioptimointi-kuvake

Today we want to talk about email optimization and its importance in business. One of the most common problems that many companies run into is that the emails they send end up in the spam folder of their recipients. This can be a big barrier to communication and affect the company's business and marketing efficiency.

So how can we avoid this problem?

  1. SPF (Sender Policy Framework) : Adding an SPF record to our company's DNS records helps confirm that an email sent is from the correct sender. This helps reduce email reliability issues. This is the most important, but also the simplest step in optimizing your company's emails .

  2. DKIM (DomainKeys Identified Mail): DKIM is another important factor in ensuring email reliability. It uses encryption keys to digitally sign the emails we send, helping recipients to identify them as genuine.

  3. DMARC (Domain-based Message Authentication, Reporting, and Conformance) : DMARC is a powerful tool to ensure email authenticity. It provides guidance to recipients on how to handle emails that fail SPF and DKIM checks, helping to reduce the number of messages marked as spam. HELO (Hostname) : Check that the HELO suggestion of your email server matches the domain in the domain you are sending the email to. This helps to increase the credibility of your emails in the eyes of the recipients.

  4. HELO (Hostname) : Check that the HELO suggestion of your email server matches the domain in the domain you are sending the email to. This helps to increase the credibility of your emails in the eyes of the recipients.

Also note this: Google and Microsoft (Outlook) have recently started rejecting all unverified emails, so make sure you've set up SPF and DKIM records for your sending domain.

These are just a few examples of how we can improve the reliability of our emails and make sure they reach the right place. E-mail optimization is key to the smoothness of our business, and therefore investing in it is very important.

If you want to hear more about how we can help your company, feel free to contact us ! Or click here and make an appointment for a 30-minute meeting with our team.

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